Digital Marketer

Job role: Digital Marketer

Reporting line: Head Business Development

Overview:

We at AAA Finance, would like to hire a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

The ideal candidate is expected to have a strong grasp of marketing tools and strategies and be able to lead integral digital marketing campaigns from conceptualization to execution.

Essential Primary responsibilities (not all inclusive)

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Coordinate with sales team to create marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Analyze digital data to draw key recommendations around website optimization
• Conduct social media audits to ensure best practices are being used
• Prepare emails to send out to customer
• Ensure that the brand message is consistent

Required qualification

• Bachelor’s degree in marketing or a related field
• Proven working experience of not less than 3 years, in digital marketing or advertising position.
• Solid understanding of HTML, CSS, and JavaScript is required.

Key competencies

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing.